The worst type of glare is blinding glare. Most over-the-counter sunglasses are ineffective at reducing blinding glare caused by light reflecting surfaces such as water, ice, and snow.

Polarized sunglasses are very effective in eliminating blinding glare. Traditionally thought of as summer essentials, they also provide increased clarity, contrast and depth perception. But they are just as effective in winter, eliminating blinding glare often experienced in snowy and icy conditions.

Blinding glare is annoying but is also dangerous especially when driving.


When driving at 50 mph, study participants gained an additional 23 feet of stopping distance wearing polarized lenses when compared to those wearing ordinary sunglasses.Studies have proven that driving with polarized lenses is safer .

Not all polarized lenses are equal in quality. Over-the-counter polarized sunglasses may not block all types of UV light rays. Over-the counter polarized sunglasses may not fully protect your eyes from developing cataracts or macular degeneration which have been associated with excessive UV exposure.

Our full spectrum polarized lenses block both UVA and UVB light rays, include scratch protection, and are available in a wide variety of colors and frame styles to compliment your favorite outdoor activity.

Make sure your sunglasses are not only fashionable, but fully protect your eyes from the negative effects of UV light and provide the vision you need when experiencing glare.

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Our Locations

Grand Forks

3035 DeMers Avenue,
Grand Forks, ND 58201

Phone: 701-775-3151
Toll Free: 800-333-7344

Thief River Falls

901 Hanson Drive,
Thief River Falls, MN 56701

Phone: 701-775-3151
Toll Free: 800-333-7344